Press Releases

12.05.11Masonite Honored with 2012 Brand Leader Award

TAMPA, FL, December 5, 2011 – Global door manufacturer Masonite® took honors in both interior and entry door categories in BUILDER magazine’s 2012 Brand Use Study. Conducted in collaboration with Readex Research and representing more than 84,000 builders and developers, the study queried respondents about brand familiarity, brand preference and use, and brand quality across 80 building product categories. An 80-year old company, Masonite has a long standing tradition of supporting builders and their customers.

"We're honored to be named a trusted brand by our builder partners. With strong demand for both our entry and interior door products, Masonite is the builder’s total door company", said Keith Kometer, vice president product segments and marketing for Masonite. "We work closely with our dependable national network of distributors and dealers to provide builders with the confidence that comes from a single, reliable brand for all their door needs."

Masonite was named the brand leader in the interior passage door category, ranking highest in the categories of brand familiarity, brands used within the last two years and brands used most frequently. The company was also recognized as one of the top three brands in the entry door categories of brands used within the last two years and brands used most frequently.

Builders have come to depend on Masonite for not only reliable, quality doors, but also innovative products. Even during the current slow building downturn, Masonite has continued to invest in new products and advancing production capabilities, including a recently announced next generation automated interior door production line in South Carolina.

"Masonite continues to introduce innovative and unique products, like the AvantGuard entry door, that increase appeal to our customers," said Ali Vardasebi, purchasing manager of Home Creations. "They help keep us competitive with the demands of the current housing market and are a valued partner."

In addition to naming brand leaders, the 2012 Brand Use Study also indicates trends in the building industry. Study findings show greater builder demand for green and sustainable products. Masonite is leading the door industry in green product offerings, including the Emerald™ Safe 'N Sound® Series of interior molded panel doors, which are made from rapidly renewable wheat straw, urea-formaldehyde free and FSC (Forest Stewardship Council) certified.

For more information on Masonite products, visit www.masonite.com, or call 1-800-663-DOOR.

About Masonite

Masonite® is one of the world's largest manufacturers of interior, exterior and patio doors for residential and commercial applications. For more than 80 years, the company has been committed to building enduring products and simplified solutions through innovation. Headquartered in Tampa, Fla., Masonite employs more than 7,000 people worldwide. To find a dealer or retailer near you, or for more information, please visit www.masonite.com.

About BUILDER

Published by Hanley Wood, BUILDER is the leading brand in residential construction and serves as the magazine of the National Association of Home Builders (NAHB). For more than three decades, BUILDER has provided essential news, information and resources about products, technologies, trends, regulatory requirements and best practices to help home building professionals navigate challenges for success. With an integrated media platform encompassing print, online and in-person, BUILDER is a trusted source for top builders, architects and other industry professionals across the country. www.builderonline.com